Rich as F*ck
For this Must Read Market Mamas Book Recommendation, Becky is straight up excited to turn you guys on to Amanda Frances, if you do not already know and love her! The book is titled Rich as Fuck, published by Amanda in 2020. And seriously, every piece of advice and wisdom she shared back in the creation of this book has obviously been massively accurate and impactful for her, as well as her readers and students, because the evidence is literally in her massive success up to and well beyond 2020.
At present in early 2025, Amanda Frances Inc. is a thriving business in the personal development and financial coaching niche, as evidenced by significant financial success with a massive and engaged audience across literally all of the major media platforms. Her approach of blending mindset with practical strategies obviously resonates substantially with her clients. Amanda Frances is globally known as a "Money Manifestation Coach," a life coach, and a thought leader in the areas of personal development and money mindset. Her work centers on helping women achieve financial abundance and is consumed in over 180 countries so far! She has worked diligently and passionately to cultivate a strong brand and is publicly recognized as the "Money Queen" by her audience and by many outside sources in the business and financial world. Amanda Frances is a self-made multi-millionaire, with her company having reportedly generated multiple six or seven-figure months for the past seven years. I mean, not that it is required to be studied and learned from, but legit these stats do add weight to her system, style, and energy on the subject of money!
As for this book specifically, I found so many gems that it was hard to narrow down my favorites to keep this episode to a reasonable length! Audible described this book best when they wrote in their description: “In Rich as F*ck, Amanda Frances demystifies the topic of money, cracking the code of financial liberation and abundance. Her magnetic words will open your heart and mind and help you see the truth about how money actually works.” This book outlines Amanda’s upbringing from lower middle class Oklahoma up through her self made business creation and expansion and through to her success as of 2020! It delves into the how and why so many of us, myself included, struggle with our thoughts and ideas around money and what could be holding us down in our pursuits for more success and abundance. I, for one, know that much of what she spoke to in this text was on freaking point for me, as I absolutely have some warped views of major financial success, and as I am earning larger and larger payouts as a day trader, the mind fuck is real. The self sabotaging at each new level of success has been a massive hurdle for me to work through and I really feel like this book will be transformational for me in terms of how I need to change and evolve to fully embody my wealthy woman energy.
“The intention, expectation, and emotion in which you do a thing has more to do with the result of that action than you have allowed yourself to realize.”
As I am stepping up into my space and career as a professional day trader, I have had to accept and place emphasis on truly embodying this ideal energy and faith. When I first had my mentor Jermaine on the podcast in early 2024, he also explained that saying out loud to other people for the first several times that he was a day trader was a big deal. It was almost a required step of declaring to the universe that this was who he was and that this step held weight for his journey.
To this, in Rich as Fuck by Amanda Frances, she wrote: “When you choose to think thoughts, feel feelings, say words, and move in ways that bring about a feeling within you, you are now vibrating at that frequency. As you vibrate at that frequency, you attract from that frequency. Everything has a frequency. Money has a frequency. As you vibrate at a frequency of more money coming to you, the easier you will create more of that reality.” Ok, who hasn’t felt this?!?!?! I know I have! When I am in sync and tuned into positivity, abundance, success and strong focused trading executions, fuck if I am not green on my days! And I love how she explains it - that it is how we are vibrating. The frequency of it. If we want a certain reality, such as consistent trading wins, a growing bank account, sick trips, and no debt, then those are the thoughts, feelings, and choices we have to stay with consistently to bring that to our reality! Well alright then, I want to do that!
Check out the full discussion in the podcast below, including more of my favorite quotes and how I’ve adapted the advice into my own trading and entrepreneur journey and life.
Further, Amanda said: “The intention, expectation, and emotion in which you do a thing has more to do with the result of that action than you have allowed yourself to realize.” Now, this was not how I grew up or what I understood about life for nearly all of my life, to be honest. So, I needed this message badly I think. I have always thought in more concrete terms. Like, I show up to do a task, the task gets done with work, I then get an outcome. Simple. And I think that holds true for many things in life. You have a to do list of errands and chores for a day, you physically bust them out, check check check, they are done. But, this concept goes way beyond that task-y life shit. In this concept, Amanda is addressing the NEED for us to change our emotions and heart when we are trying to REALLY change our lives. Like, level UP. Go from maybe a $100,000 annual income to a 1 million dollar annual income. Now, I completely agree with her concepts on this type of a life jump - that growth is highly unlikely to happen with just a focus on the tasks of it, right? For that magnitude of movement, I think she is absolute fire on daily shifting your intentions, emotions and energy to get that kind of result. It has to have an underlying subconscious mindset shift in order to actualize.
Ok, so, what she says makes sense and we all want it, right? Right. Another thing I love about her book, Rich as Fuck, is that she is not unrealistic and it never feels like she is selling bullshit or a fluffy dream. Amanda openly says that this takes time, work, and effort. Regarding her journey, she wrote: “I have manifested a lot. Every single day I look at and work on my limiting ideas around what I can do, create, have, become, be, and give in this lifetime. The work has not stopped. I am just more familiar with what the work is.” She totally normalizes that even her, the Money Queen, still shows up to do what she teaches. She knows what she wants, which is a lot of money, and so she puts in the work day to day and tries to always direct her mind and energy to the right space for her goals. That authenticity from her was refreshing and empowering. That she spent years and years figuring this out and showing up for the work and slowly it began building momentum. That, I understand! It’s totally in alignment with what I have felt for the last couple of years - that with persistence and faith in myself, that my dreams are not at all unrealistic or unattainable.
When I heard this next bit from Amanda, I definitely took notes because girl was reaffirming what I needed to hear on all the levels! She wrote: “The truth is you are worthy. You are worthy because you are. You get to create a beautiful life because you do. There is nothing to prove, there is no one to impress, you are enough. And every aspect of your life gets a hell of a lot easier when you stop doubting, questioning, and beating yourself up and accept that truth.” I mean, damn, right?!?! That deserves to be on every wall in every home! I need that quote in my thoughts every single day on repeat.
It really is an Amanda Frances signature phrase, when she similarly says: “You are worthy because you are. (and specifically) Your financial past and your current money habits have absolutely and completely nothing to do with what you get to choose and do from here. It’s time to forgive yourself and let it all go.” In this section of the book, Amanda explains our energetic set points and that they do not have to remain static! Whether it is about self worth or financial success, we are fully capable and worthy of expansion to however far we can dream it and are willing to go! We are powerful creators of our lives and the sooner we get behind that, the faster we can shift our momentum!
Deeper on the concept of worth and subsequent momentum, Amanda said: “In order for the kind of mountain-moving decision I am talking about to occur, a couple things need to happen first. One: you have to decide you are worthy. Two: you have to decide and believe that what you want is possible.” I love the whole point and purpose of making a decision in life. Deciding to create what you want and then holding to that aim. It’s freaking powerful.
With some great anecdotes from her own life in the book, she really drives home the idea of choosing between practical and reasonable as many do, or big, expansive, and wildly amazing, as she has. Now practical and reasonable is a wonderful life too. But, not everyone feels content there. I want more. I feel a drive to see how far I can push myself and I absolutely am in love with the opportunity to show my 3 children the limitless possibilities of what one person can create with effort and personal faith and drive. And we all know that children repeat what they are shown. So, for parents, this is another vote for us to strive to be our greatest selves. I need to show my kids by my example that hard work and positive energy is a big deal and their lives are similarly open-ended!
Am I where I want to be yet, 4 years into my trading career? Oh heck no, I am still far far from many goals. But damn if I am not a lot closer than I was a year ago today! And the amount of money I have made so far from trading is evidence that what I am doing is also working!! It’s building momentum. So, I will take that! To show you how Amanda keeps this concept real, she wrote: “This manifestation stuff is not for the faint of heart. You have to be brave, you have to be bold, and like I’ve mentioned repeatedly now, you have to be willing to see things differently. You have to be willing to question what appears to be true to you in order to decide what gets to be true to you. The inner work is real.” Man, when I read that, I felt it in my core. Like, physical goosebumps. It’s all a choice, right? Fight to change and grow, or chill and remain where you’ve always been. She’s so right - the inner work is real and is the crux of it all I think.
Regarding getting this momentum on your side, Amanda wrote: “There is power in your energetic decision. I’m letting you know that there is power in intentionally recognizing how you want things to be for you, and then putting some faith and energy behind the beliefs that they can be that way for you and then conducting yourself as though they are going to be that way for you and creating them more and more.” This is a bit about the how of it, right? Directing our faith and energy towards our desires and acting every day as if it is working is how we can create that reality. That is her point, I believe. That we can choose to act now as if this whole project and journey we set ourselves on is actually working. Behaving each day as if our wildest dreams for where we want to be in a decade happened, and these are just the day to day activities building that inevitable outcome. I find it inspiring and motivating to help me remain disciplined and intentional. Holding the faith in the outcome as a result of my day to day tasks.
For those of you that have been with Market Mamas for any sort of time now, you know I consume a lot of content that I think is powerful food for my brain along the journey of becoming my best self and best trader. And then that content is the basis for a lot of these episodes, because the whole point of this podcast is that if it is helping me, maybe it can also help you. And so I want to say it here and get it out in the world. Because I truly believe there is plenty of room at the top for all of us and it is a much better energy to help lift others up instead of keeping our success secrets tight to our chests.
Anyways, I think Amanda feels the same, as another quote from her Rich as Fuck book reads: “Reprogramming your brain takes time. The more you take in the content that supports your new way of thinking, believing, and seeing, the more your newfound powerful inner resolve will be strengthened. Before you know it, your belief in abundance and your certainty around your inherent worthiness will become your default state.” There it is, right? Our brain grows dependent on what we feed it! Same as our bodies - we want a fit, strong, stable, happy body, then we need a balanced diet with proteins, vitamins and healthy fats. Well then, our self talk and external content has got to be balanced and healthy as well for a positive output. And you guys, you want to feed yourself content from Miss Amanda Frances if financial abundance is on your wish list, I’m just saying!
On transitioning from doubt, fear and scarcity based thoughts to abundance and love based, we have choice! Amanda wrote: “These thoughts can create feelings, and those feelings create vibrations, and this vibration equals your point of attraction. Your point of attraction creates your life. Let’s create on purpose.” I mean, this is it! I create a happier, more abundant life when it starts from my mindset first thing in the morning. When my spirit and energy are excited and eager to create the stuff of my dreams, my days are nearly always solid! But if I allow my mind to swirl fear and doubt, it can be a hot mess, let me tell you… I love the personal accountability then of trying to always keep our point of attraction in the right place for our goals. It is not fool proof and there will of course be hiccups and unforeseen struggle days. But in general, if we can do our best with this, it will tip the scales and that shifted momentum can really be so helpful I think!
What about the hella taxes we get to pay as day traders? I mean, from my nursing career and nearly all jobs, I have not felt the sting of taxes as badly because I never really see that full amount I earned before taxes were pulled. I am just used to having and working with my post tax withholding amount. But as a day trader! Frick! When I withdraw 10k from my accounts, I have to be careful and know that there will be a reckoning with the government! And I have gone through some motions with this. This tax season for 2024 is the first real time I have made enough as a trader to have to pay out for those taxes and man, it was something to start navigating.
On the subject of taxes, I really appreciated Amanda’s stance! She chooses to be grateful for taxes! In her words, she wrote about how she’d rather be rich and pay taxes than not be rich. Lol, I mean, when you put it like that?!?!?! It’s a damn good point! Sure, it was easier and less annoying regarding taxes when my employer just had them withheld. But fuck, I made some money last year as a trader and I would sure as hell rather have made that money and dealt with all that surrounds that, including taxes, than not!
One way that Amanda further settles her mind on this subject is to instead of feeling irritable when paying in to Uncle Sam, she decides to appreciate what her taxes pay for - schools, roads, the postman, etc. That is a beautiful reframing of this situation! I’d also rather have the money I am making from trading and pay my dues when it is time. And when I pay, instead of pouting as the money goes out, I stay in an abundant headspace and release that money with gratitude for the ways in which it will support my community.
Amanda Frances refers to herself as the wealthy woman. Um, yes please, I want to feel that too! About the wealthy woman, she wrote: “Every time I release a large chunk of money, I have the sense that I’m simply doing the thing the wealthy woman does. She trusts herself to spend. She trusts herself to save. She knows more is always available. She knows she can make it back. She trusts herself to function at a very high-level with money. The wealthy woman plays with the next level before she is ready.” This quote is part of her riff on the wealthy woman, showing her readers how we can create her!! Showing us what she believes that has aided her in embodying that energy and outcome!
Holding those faiths does seem quite powerful. It’s like a deep faith in your outcomes! Amanda is spiritual and speaks of God throughout her book and her content. And, it is quite peaceful and exciting to think that we are co-creating with something bigger than just ourselves! That there is something stronger inside us that has our back and helps to guide us in our quiet moments too. I think we can choose to have faith in ourselves and whether or not you personally believe God or a higher power is inside you assisting with your heart’s pure desires, you can still strive and build and create! And what Amanda reveals in her book is absolute fire for creating the life of your dreams!
Ok, I really did narrow down my favorites from this book for length and for my traders more specifically. This book speaks a lot to elevating women. But I have more male trader friends than female and I seriously think this book is powerful for both genders and truly anyone who wants to elevate their money status quo and reach so many higher levels above and beyond! My last quote that I need to mention reads: “Stepping into a destiny you know you were always meant for is everything. Turning your passion into your career has the potential to fulfill you, give you purpose, and make you wildly happy. It will also make you question yourself, confront your deepest fears about yourself, and feel crazy as hell.” Fuck if this isn’t my legit reality every damn day! Anyone else?!?!
You guys, GET THIS BOOK! The link is in this blog to make it easy. And Amanda has a ton of free content, as well as killer programs for purchase too so she can literally directly mentor us. Check Amanda out more directly at https://amandafrances.com/! I sincerely hope I gave you guys even a percentage of how fired up she got me with this must read book recommendation! My whole aim pouring into Market Mamas is also to help elevate everyone right along with me! And this resource is one that I had to give a full episode too.
And thank you to Amazon and Audible for having Market Mamas as Associates! So cool, as I literally use both services pretty much every day! If you have any book recommendations, please send them to me at https://www.market-mamas.com/contact. I love getting tips on killer books so much! Thanks for being here!
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